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strikes an emotional chord with your customers? (Read 119 times)
john
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strikes an emotional chord with your customers?
Jan 9th, 2017 at 1:51pm
 
Telling an emotional brand story is the key to building a loyal fan base for your products. The kind of fan base that starts camping outside your stores five days before you release a new product.

A brand story is more than a narrative. You simply can't tell people who you are or what good your product is to their existence. You need to tell stories that people find relatable and memorable; stories that connect with them on an emotional level and accentuate your common interests and shared aspirations.
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